Be Brave Enough to Suck at Doing Something NEW

 

 

• Marketing Mindset
• ALL-IN-ONE Marketing Suite
• No One Touches their CRM
• Drip Campaign set up for you
• Rewrite in your Authentic Voice
• Social Calendar done for you
• Phone, Text, Email, Video Drops
• Topic Generation
• Be Brave Enough to Suck at Doing Something NEW
• Build up to your GOALS
• How Daily Videos Helps build my confidence
• I HATE CRM's 
• Become Competent at what you do
• Do things that make you uncomfortable
• Make it easy for people to do business with you
• What's your Why?

https://youtu.be/lp7BPrXOZdk

https://podcasters.spotify.com/pod/show/siliconvalleyliving/episodes/Dont-be-afraid-to-suck-at-something-new--Small-Business-Marketing-Mindset-e2ffrg6

https://vydeoease.blogspot.com/2024/02/dont-be-afraid-to-suck-at-doing.html

Don't be Afraid to Suck at Doing Something NEW. Marketing Mindset with Hector Ramirez

 Yeah, good for you. What do you think that's triggering? What do you think? People are just like,  it's a great time.  Have you been doing marketing behind that? What do you think it is? Yeah it's a little bit of everything, right? It's like continuing flow. People know me. I got a referral from.

Marketing Mindset

One of my neighbors and people just, it's constant touch, right? It's the constant touch always in front of everybody, but I'm not saying, Hey, do you know anybody who wants to buy herself? I'm doing REWTFs, I'm doing videos, it's everything. So  I can't pinpoint it. Because, in marketing, you have first and first out, you have last attribute.

So there's a bunch of reasons, but I figure it if I do five things every day to touch people and all I'm doing is going, Hey, reminder, I'm a real estate guy. It does. Yeah.  That's what I'm doing. That's a great rule. Hey, that's a great rule. Five, five. Five things. Five touches a day. It seems easy, right?

When you, sometimes when you simplify things, it just makes it easier to make progress, right? That's such a really great rule. And it's like exercising, right? You don't go out there and punch 350 pounds on the bench press the first day. You've got to start small, you just got to get there right out the bed.

And I know  I've been doing that this year. Finally, and that's it. Hey, just get there, right? Get there and do something right next to you. Wasted an hour there, did some shit, and pay, and it feels way better. Yeah, over the last month, it's been New Year's resolution, people, population coming through.

Yeah, I hate that time of year, dude. I don't mind it because it's like, it's a reminder that we all will fail at one time, right? And we all gotta come out. It'll whittle right back down to the Yeah, and it has. But like I go to new people, I'm like, Hey, keep going, don't show up. 90 percent of it is showing up and just rolling out of bed every day, I'm proud of you.

And nobody ever shows up, right? But it makes me feel good.

 Yeah. What's up? Tell me what's going on in life, man.  Dude, everything's going relatively good, man.

Putting back up. Yeah. Yeah. Honestly, we have the same issues that we're always, that we're going to have, right. With affordability with inventory, with. You name it, right? But I think we have, a new set of life right now, right? Just, and I'll tell you, our activity has been really hot, right?

Like in general, right? On the finance side. Refinances or purchase money? Both. I like to talk really about when I, especially when I'm talking about purchases all the time. And of course, refinances. And I think like right now, I just read something. I'm like, dude, I've got to make one of my marketing focuses that because I just read some really great data on it and

I'm doing a couple refinances right now and about to do probably maybe second, or third one. I hadn't done them in a couple of years, right? I have little things. I forgot about him, right?

Introduction

The Impact of Lower Rates on Debt Consolidation

But what we're seeing is that,  as rates come down, like debt's at its all-time high. And so as our rates come down, it really starts to make sense to consolidate debt.

Instead of holding on to that three-and-a-half percent rate, you've got, let's say a hundred grand at 22 or 25%. All of a sudden we start running it, putting, plugging it in our calculators and we start saying, gosh, you know what? 

The Potential Savings from Debt Consolidation

You can save two grand a month. 

Case Study: Downsizing and Debt Consolidation

In some cases, I got a guy who wants to downsize, right?

So downsizing paying off all the debt getting into the new house Like he's gonna save a bunch of money and hit a couple things at once, right? Just got money coming in. 

The Future of Debt Consolidation

He can just get rid of that debt get a  fresh slate, and move forward right but I think we're gonna see more of that and that's probably refreshing for lenders just because we've been We've had none, right?

We went from having freaking 90 percent of our business be them to being none, right? And that's a big part of why,  seeing definitely more of that. And a lot of those situations where people are just like, Holy shit, I got all these payments.

Like at what point does it make sense? And some I go, Hey, I think you're close. You could. It does make sense, but if you want to see more, then hang in there. We'll see over the next few months what happens, and what changes, right? But, I think a lot of activity, and a lot of it is the, I will call it the 24-hour fitness effect, right?

 Most of those are because of, rates trending so well, we've got everyone reapproved, right? We also get the Dream for All program, which gets people super pumped up right now, right?

150 grand towards the down payment. So I'd say just those two things right now are trending or have a lot of people coming off the fence and looking. It's tough though, man. I'm, there's, it's competitive, right? It's freaking competitive out there. In most areas, especially in entry-level price points we're seeing a shitload of traffic, going over asking, we're getting right back into that environment, right?

It's like this, it's this constant you're tugging from two sides, quite honestly, the best time to buy it for buyers was probably the last year and a half. Cause dude, we were able to do some really cool stuff and you didn't have to put 400, 000 over the list price. And yeah, that's what we got.

Start getting into it now. Now I'm working on, I'm working on all my cool analysis to talk about. Okay. Like shit like that. Hey, how much over should we go? It's tough on you guys because you're like, hey, look, this doesn't make sense, but this is where we got to be. I can't show you data that really makes sense, but hey, I'm talking to the agent, we're seeing disclosures, we're seeing activity, we're looking at these pending, and we're going to have to pretty much come guns blazing on this, right?

And that's where I think by June we're going to be again. Yeah, no, it's just good on the listing side can be challenging on the buyer's side, right? It does eliminate some buyers. I don't think we're gonna have a huge glut of inventory and I think I think I want to see rates come down But I think if rates come down and inventory doesn't go up, then we're going to have another firestorm or another bidding war.

And there are already houses selling with 25 offers,  like the last couple of weeks, right? 25 offers on one freaking house in January. It's ridiculous. In January. Holy shit. Yeah. Most people, they don't even suggest listing in January, right?  Yeah. Like I'm pushing people out to March, April, May, and Like yesterday's guys moving up to Oregon.

He's I'm not gonna, I'm not gonna work. I'm not going to retire until October. I'm like, dude, we don't have to sell it. Cause what happens is like everybody comes in March, April, May. That's our selling season, right? There's instead of having 25 buyers. In your specific house, that pool of buyers goes up to 40 or 50, and then there's a little bit more, but what goes, it goes from a million to a million 50, and then it continues to go up, right?

So even if you waited until October, it might slip back a little bit, but at the same time,  you're going to find serious buyers and your house is still going to sell. You're just not going to have that. Oh my God, my ego burst. I had 70 offers. And so it's just, I think you're, look, right now we have 159 houses for sale in San Jose.

159. We need like 900. How many San Jose now? 3 million? How many listings? No people. Oh no, we're still like one and a half almost. Are we? Okay. So Santa Clara County then is yeah, I have the number. Hang on. I'll share that with you. It's just such a Yeah, we had last weekend. We had 159 and we have 1, 013, 000 as per the census, legal taxpaying citizens.

Don't need to go there. I'm an immigrant dude, so I'm allowed to say shit like that. Canadians, damn Canadians. But I naturalized. And  I vote and I'll sit in the jury, but I'll tell the judge and the lawyers that they're all fucked up anyway, and I'll tell you, you're good to go but go get yourself some lunch.

Yeah, you've been excused. You're number 13. You've been excused. You could probably do a video on that. Yeah. Did you guys get drenched up there?  Yeah, it's been raining a lot. The wind is, it's nasty, but I think the coast and San Jose have gotten more. It's just pretty, it looks pretty bad.

New Year's, how it makes it look. I was gonna go out this week, and it's it was so screwed up with stuff. I was like, eh, let me hold off, but it's crazy, right? Just nutty, nutty stuff, dude. You didn't have anything like a break or anything like that. Are any trees falling like that?

I just hate the fricking wind. The wind's scary to me, yeah, I don't care. I like storms. I like thunder and lightning. So I'm cool. That's nap time for me too. I love the rain, but like my park, La Colina Park, we lost three trees. Okay. A bunch of branches are down. But you know what?

It's what happens, right? It's actually like what happens when I know a supernova happens. It destroys everything. So it becomes new again. So now we have new trees coming in and  It's good. It's the cycle of the circle of life, right? Yeah. No, yeah. Yeah. It's just funny when you watch the news like it's like a state of emergency like it's blowing out.

Southern California seems to be pretty gnarly too. Yeah. We've lost three people so far and like 47 or 7, 400 have been out of power. Yeah, that's a thing. A lot of people are still out of power. I've talked to several people. Did you guys lose power at all? Nope, not at all. We're on the Kaiser grid. So we have the hospital grid and yeah, we'll lose power every once in a while, but we don't lose power.

So that's one of the marketing things I use. It's dude, you don't lose power here. Hardly ever. I lose the internet. Yeah, I don't know. We used to use it. I don't know. Lose it a little bit, but nothing too crazy. I know some people were out for at least a day. All right

So a lot of listings hitting the market been busy with marketing Busy with marketing, my my agency, we have a new, I don't want to call it CRM because it's just, that's a small part of it. What it is is a drip campaign, lean funnel, website, SEO, social planner, ad setup, and management.  And we create the ads for you.

And obviously, we do the video editing for your weeklies. Yeah. So we're expanding out to more full service, but still for small companies, small businesses, and real estate agents, because you can do that for any type of business, right? That's why I want to sit with you. That's fucking huge.

I love what you're doing. I'm going to show you, I paid someone three grand. I'm going to show you what the fuck I did. I needed a good kick in the ass. I don't know if you've seen a couple of the videos I've done on social media, but I just needed a really great fucking coach, honestly, to say, Hey man, you got here, you're doing, this is your homework.

Do this. Here's how we set it up. Here's how we do. Flashlighting, volume, everything, and then A, basic, and using AI, and doing a bunch of shit, right? And so it just helped me to really go, alright, fuck it, I'm gonna do it, right? And gain confidence, and I'm at least trying to do something weekly, right?

Where I'm posting something, a story, a reel, a fuckpost, but I just couldn't get myself to do it. I know all the stuff, I regurgitated every fucking day, right? But I just couldn't get myself to do it, right? And now I'm just like, fuck it, you know what? I'm just gonna do it, who cares? I'll laugh about it.

In a year, right? Because you're going so far ahead, but there's a guy I've sent you his shit. These guys are just really next level like everyone in the industry is doing and following.  Realtors and mortgages and they're getting into other industries too, but they're and then part of it.

ALL-IN-ONE Marketing Suite

I didn't really realize it  Was that just building basically a website as a way to funnel beats, right? And then to have all the same shit you just spoke about this is all part of it now I'm paying now That's additional right? I think an additional 200 bucks a month. It does have a CRM component But I'm just going to at least use it through this course.

And then I'll see down the road if I switch to something else if I, what I do with it, but the concept is really cool. And that's what it is, right? Cause these guys are smart cause they built all this shit themselves. So of course it helps you with doing video, but then they have, they're doing all the back-end stuff, which is somewhat similar to what you're talking about.  Yeah, so let me show you what I got and then you can share me, share with me what I got, what I can do. So  I think the most important thing is where I get lost is I don't know where I want to what I want to say. I don't have a problem figuring out what I want to stay and what steps I want to create to do it but implementing it.

No One Touches their CRM

Is another thing, right? And look at everybody in your industry and just grab a sample thousand people, right? Just a thousand people. And I can guarantee you that 990 of them never touched their CRM. And I'm guilty. I'm super guilty of that. We all are, dude, honestly. So using it, not keeping up to speed or not even working out of it, not making calls, not following up.

So yeah I created this right. And it's just a spreadsheet. That's all it is. And this is a cell to track. It just helps you track it. And what we're going to do is take this and import it into my CRM, the drip system to do it. And we just hired a new lady that's doing it for a pool business.

And then they're going to work on. Video ease version, and then they're going to work on this. So you have this and once they activate, this really is Hey, do you not want to know how much your house is worth, whatever the CTAs are. So we create a couple of CTAs for you. Call to action, home seller checklist, home value report, which is home buying.

Drip Campaign set up for you

Where are you going to move? That kind of thing. The five P's of real estate markets, are just little things, right? I don't know what's going to work. So we're going to just advertise all that through social. I'll get to that in a minute. And I have 77 touches right after six, after 60 days, after two months, they're either going to activate or they're not.

The minute they activate, then they go into an appointment. That's the intention. The call is to get them to sign up for an appointment and then three days we do a little appointment. And then after that, they sign up. And they're your customers. So now we have this and that's from day one to day 50. We're getting your house ready to sell.

We're getting it into all the marketing, doing all this stuff. And then after we close. Yeah. And then we have this and it's like a 60 and then we'll repeat the last seven things. So that's the seller. And then we have the same thing with the buyer,  right? We have a buyer, active buyer contract, blah, blah, blah.

And it doesn't matter what it says. I want to do that with you so that I can help the other eight lenders. And the idea is. You and I will go in there, but then you sell it to Joe Schmuckatelli down the road or help or basically get it dialed in so that it can be sold right and use it like kind of case study like here's how I basically work out the kinks.

You gotta work out the kinks basically in a sense, right? And then be able to replicate.  Exactly. And then within our system, it's already set up. And then you go, so the Joe Schelli goes through and he takes that same spreadsheet and he fills it in and rewrites it to his voice. Now he might know, not know what his voice is or his os the way he sells stuff, the way he pitches stuff, the way he, converts, so whatever.

So he just throws that in there. Once that's done, then we take everything copy and paste it individually. And now his is set up and. And then we create a lead funnel. We create the lead funnel with you. And then we do social posts. So like even here,  I was just messing around with this for video. I have all of these that we're setting up that point out all the different things that we do.

Rewrite in your Authentic Voice

Now it's not. We can create these and then we have inside, inside the thing and I don't know it that well, it's what is this? Oh, this is your website, huh? Yeah. So I like your logo. Wow. That's fucking cool. Yeah.  Who came up with that for you?  One of my guys, one of my team members. That's legit. So here's a social planner.

So imagine we create all of these for you, right now. And this is for video. This is for the all-in-one business is what I'm calling it right now. All in one easy, all in one where you have marketing and everything done for you. It's a concept and all of that, we are going to have that templated out for you.

Social Calendar done for you

And then all we're going to do is put your contact information, your brand,  your headshot, whatever call to action you might have, and then.  Set that up and then we go back over here and we create,  sorry, this is one special specific one. We create three months' worth of posts for you daily three times a day once a week or whatever it is you want. 

Yeah.  And then you see it here and it's all done for you. And it goes out to like Instagram and Facebook and it's automated posts, right? So here's the thing, right? I can hire, you can go out and hire somebody to do that, but then you have to spend time to say, this is what we want you to do.

Oh no, you need to change this. This is wrong. We're doing all the templating for you. And then we're, Helping you massage it with your voice and then we're implementing it for you. So you never touch your database. As a matter of fact, once a week or once a month, we can download or see the CFV file and send it to you so you can upload it to your file, to your CRM.

Yeah. But yeah, you also have a database, you have a calendar so that you can add people to the calendar so you can make appointment appointments. I didn't. Yeah. And then here you can have a team. I don't care if you have a hundred people on your team or it's just you have all the conversations that you can talk to people and you can track it.

And when you're talking to people, there's a dialer on this as well. Oh, cool. You can, I was going to ask you that. Yeah. So you can call them and you can call them from your app on your phone. And make the phone call and it'll record it. So if you have a team member and they're being, dicks,  they're like, they're not doing their calls or they're making calls and they're at, they're treating their,  your prospects like crap.

Then you can tell that they're doing that.  Or you can say, Hey, this is a training session. I would recommend that you change the verbiage to this because it's a little more proactive and less offensive, whatever, right? Yeah. Then these are workflows that we're adding in. This is all for the Abano website, so the real estate website, and we're gonna have three levels. 

When you're a, when you're a video ease client, you get a really basic one for free. It's all pay-as-you-go. So you get a phone number, you get text, you get video drop, you get email, and you get email marketing. You use Twilio or whatever. Yeah, it's kinda like Twilio, but it's all included. It's all part of the package.

Phone, Text, Email, Video Drops

And then the next level up is we get. X amount of emails and texts and voicemails or minutes are included in the package. So you never, it's just one flat P and if you go over, then we charge you for it. But you don't, you're never going to do that. And if you're like a super user and you have 10 people on your team, then you go higher and then we do a whole lot more for you.

That's pretty cool. That's pretty cool. How'd you get what spawned you onto that? Like growing it to that level. Cause I suck at CRM management. You just, so basically you just took, Hey, like how, what would make it easier? Here's my problem, right? Here's my problem. Here's the problem of every agent basically.

How do I audit? How do I make this work for me? You basically came up with a concept, right? You have new guys out overseas or what that is really good or yeah, we just hired somebody that knows this CRM and this database really well. She was talking way over my head today. She's either full of shit or she's really good.

The ones that are full of shit. They always use all the big words that you're like, Oh, I know that word. Like SQL and I don't even know the word she was talking. So anyway, when I was in publishing, we had Act, every computer had Act, which was a database and it was just, everybody had their database and we had to share it with our managers every month just to do a download.

And I taught people, new people would come in and I would teach them how to use the act, how to do mail mergers, how to do emails, and how to do all this other stuff. And I know what it's capable of doing.  I just don't want to fuck around with it. I don't want to mess around with it. I don't want to touch it and.

If I can do it so that we have one person automating everything then I just ask him to do tweaks and they do it. Why can't I do it for you? Why can't I do it for them, my sales, the sales team? Why can't I do it for other agents all around the world and help them? Because line desk, easy pro sync, everything you have to set up yourself, you have to upload your database, you have to manage everything, you have to set up the workflows and it's just it's a non-starter, and unless you're a total internet dweeb like me and you, you enjoy doing shit like that, you shouldn't be doing shit like that. You should be belly-to-belly with other clients and networking and prospecting. And having your database work for you. This is the day and age of AI, dude,  right?

Topic Generation

And we can create topics for you. We can create ideas for you. And then you can massage them and put them into your voice. And then we can just automate it.  And I'm not selling you anything. Because you're going to help me. No, you're just telling, you're telling me the whole concept. No, I love it.

That's really like where everything is right now. I feel like, look if you're not doing this. You're not doing any deals, you're done. You're fucking done. And that's the realization that I had about a really rough year last year as an industry. And I'm like, dude, things gotta change.

We're going broker we're revamping what we're doing. Have to, you have to, like you, you're we're just had an age now where it's dude, you cannot. Do not do this. You just really can't afford to do it, and yeah, I think that I love the concept of  Having an all-inclusive email phone what are all the things you said, right?

But the reality is that just doing social media Just doing video marketing is really where it's at period right? I mean you just really have to right? And so now if you really want to meet people and say hey, forget my business card here add me on tiktok. Yeah, you're a big tiktok.

I'm not adding me on Instagram add me on Instagram, right? Because that's where you're putting out, that's where people get to know who you are, right? Do I look at your TikTok and know who you are as a person? I should, and I should really know what you're doing as a business, right? And you're putting out valuable, I think the key though is cutting some down and making some really valuable information that gets people's ideas.

That I think is something really important, right? I'm not a big TikTok guy, but it's, man it's an incredible platform, right? And so I think it's really important though, dude, I've done a couple shit videos, right? Every single time, you haven't probably seen them because you don't go online,  okay?

If you don't like or reply, that's okay. Eh. But you know what, Vito? Every time I've done one, guess what? I had a conversation or I got a refi out of it. Every time. And it's a shit fucking video. So what is that telling you, dude? It's crazy that I've been fucking slipping, missing on this for too long.

Be Brave Enough to Suck at Doing Something NEW

Here's the thing, when I go and do my talks for video marketing,  the last slide is always to be brave enough to suck at something new.  Yeah, because here's the thing. You're going to attract your tribe with video. You're going to attract people that like you with video and you're going to push people away.

And once you start getting people that make funnier videos or whatever, who gives a shit because it's 1 percent of the population. They're probably narcissistic assholes that you don't want to do business with anyway. Totally.  Absolutely. It doesn't matter anyway. To some degree, it's working, right? If you have someone making an opinion one way or another, honestly, it's working.

This guy that I follow, that I subscribe to, that I work with literally, you, you know him, Neil Holm,  dude, he puts out unreal Quotes on the shit his Twitter fires. This guy's ridiculous at marketing, honestly. And he was an inspiration. He's a fucking ugly dude that was a fucking nerd and a shitty, he's a shitty lender.

And then he, his whole life changed doing this, right? But he has really great posts all the time. And I'm trying to find one really quickly. I save sometimes stuff that I think's called that I either want to come back and look at or that I call post-worthy. Let me see what he gets, he has the best fucking sometimes the best quotes that totally apply here to what we're talking about.

I don't see it right now. But yeah, it's the same concept. It's Hey, listen, like basically get out of your comfort zone and trust me in a year, like not one person ever regrets that they started something. He's the people that make fun of you, dude, are people that are like, honestly, they don't even fucking matter.

They're not the ones that are going to make you a millionaire, basically, right? He's got really great stuff. And when you start like screenshots, I screenshot a lot of his shit, because he just puts out gold mines.  This is a pretty good one, but he has other ones that are just so good.

Build up to your GOALS

I can tell you that when you're running videos, I do a video every day now, right? And they're all live videos and I do foundationals. I don't expect them to be.  Decent or high-end or whatever. I don't care. I'm not trying to be high-end. I'm not trying to do 4k I'm just getting information out there So I'm touching people if I could touch somebody five days a week If I could put out five pieces of content and you don't start out that way because you get overwhelmed Right now every day I put out a post a blog post a podcast three to five shorts And a video that goes out to five or six channels, and it's all basically templated stuff about market reports and what have you.

And then I talk about news that happens to be about real estate and how that affects you as a homeowner or a home buyer.

That's how they taught us with this course. So it's listen, like we've got, they've got tech up the ass now. But they're like, their whole point in showing us is to say here, buy a. Use this. This is your number one. You can do everything with this. Get a nice basic mic,  100 mic, 100, flashlight, 100 light, 100 mic, basically, right?

And they're like, do you put out all the quality that you could need? And the reality is they think that even sometimes when you don't even have that, it creates a lot of authenticity. Like it's authentic. However, there's like a level of everyone's doing this b-roll shit now and all this stuff so some of it is important. I always ask you about that, right? But just like you get there and you don't have to do that, right but you do want to You do want to project well, you want to sound good, right? You want to stand away from the, you want to there is some importance to that.

There is some importance to that. I think if you're coaching people and you're offering a program, I think you, it behooves you to at least, guide them in some way like that. I think it is really important. Like you're, you stepped up, you used to look like shit. Now you have a light. Now you have a light behind you.

Now you have a mic. I can hear you, right? Honestly, like all that shit makes a difference. You know who knows video or not, when you do a fucking, when you pull someone on your little show or whatever, you can see, are people just using their little camera on the top of their computer and they don't even have a mic, they're like way behind in my opinion, right?

They're obviously not doing the stuff to some degree it's important for sure.  Yeah, I'm switching over here. Hang on a second. I'll show you the difference.

You're probably using a camera, too. Some guys have really secure cameras. I love this Apple camera on my laptop. I think it's a great camera, and the phone, too, there he is.  Alright.

So you were using your, so you were using your laptop camera before, and now you're using a DSLR? Yeah, and you couldn't even tell, because I have the high-end Apple. Yeah, no, Apple, like the cameras on the Apple are incredible, they really are. This is 10 ADP, right?

This is not even 4k. I have a camera back there that shoots 4k.  I don't even bother with that unless I'm out of the house. Or yeah, out and about if I'm in here because your files are so big though, right? It's fuck that becomes an issue, right? So we can handle 4k, but it actually, you know how you pay every week We like we either double up the charge or we tell you it's gonna be two weeks before we get to it because it's so much data and takes so long and it's real painful and sometimes we can't even find b roll in 4k right now.

So You know, you have to shoot all your B roll in 4k, which is good because when you're shooting on location, you want to have local B roll, not if you're in Miami Beach and you have something from Tampa,  it'll look like crap because people will know.  Oh, really? Yeah. So anyway, I didn't know that.

I know none of that, but I know that some of that stuff is important, I'm moving towards that just to probably start using an editor. If you can do. 30 videos by the time you're done with your 30th video, you have improved yourself by 1 percent every time. And I can guarantee you're going to be about 80 percent to where you want to be.

How Daily Videos Helps build my confidence

Yeah. You're going to be so comfortable and you're going to know all the process. We're going to say, and you're going to be okay. I mess up. I don't care that I mess up and I look like I do. We're going to cut it out anyway. And it doesn't matter because, at the end of the day,  it's not about what you say.

It's about how you say it how you feel about it how confident you feel about it or how passionate you feel about it. And you're like, Oh, that'd be those. He's really talking some really good stuff. And it's because it works. Because that's the sales message. And that's why I. Part and parcel of why I do the lives every day is so that I can go through my pitch a little bit at a time and improve on it.

So when I sit in front of people, it's a natural progression. It's a natural discussion about how I can sell your house for more money than anybody else. So it's also practice. It's basically the bottom line. Yeah, it is all practice. It's all practice. Yeah. You look at the first one I did with that was moon beans and I was like, I don't know what I'm doing.

My arms are floating around and I'm Oh,. That's crazy, huh? 'cause no matter who you are, we hate how we sound. We hate how we look like we're our biggest critic. No one else looks like us like that. None of that shit matters. I can't edit my own videos. I get so self-conscious, somebody, ah,  I gotta redo this.

And I'm like no. Just let somebody else do it. If I wanted to do a, like a long-form on using descript I'm trying to do something today. Should I just keep talking and stop and keep talking and stop? Just keep it in one lane. Don't stop it and start it. No. And then I'll cut it in that software. 

So descript is awesome. Just send me the video and do you have a description?  I loaded it and I just barely played with it. We have a professional version of it.  And so let me show you again, what I do, this is what I do every day. And I'm training an editor to do this for me.

Okay. So first, let me get to the script. So I upload the script, right? I started a new project and I uploaded and transcribed it for myself.  So you can do, you can do it on your cell phone. If you do it on your cell phone, do it on landscape, not portrait. But be close enough that you're framed in nice so that I can drop it into a short, right?

I can cut the sides off. You can make it vertical for social basically. Yeah, I used the leveling tool and then the three basically tried to be right inside. Yeah, so don't worry about all that So you want to have a large headroom if you're doing professional live you want to have a so anyway This automatically transcribes it, and then within it you have all these actions So you get rid of all the filler words you shorten the word gap So even if you stutter or mess up you're like, oh, I don't know what to say.

It gets rid of All the filler words and it'll shorten the word gap. So you can see all these little highlighted things that were taken out. And then once you get into it, there's this thing called Ask AI and you can ask it to remove the retakes. If you mess up, don't worry about it, right?

It'll cut it for you automatically. That's the script. That's the script. Yeah. This is the professional version.  And then you add the chapters and then it adds a chapter for you automatically, which means it'll highlight this right here. So you have that.  Oh, that's actually a clip. So we're going to go into that in a second.

Are you doing a little verb on assumable loans now that Ryan Ryan said like 12%, 11, 12 percent more than I would have guessed, right? Yeah. Percent of loans this, what, this month are assumable loans. It's pretty, pretty interesting. Yeah. Actually, that's great content to talk about. All right.

What are some of the loans, right? Yeah, that's really smart. We can absolutely have another video about that, but there are social posts. It'll come up with three or four post suggestions for you where they have the little hashtags for you. So you just copy and paste. Oh, sick. Yeah, there are blog posts and then your YouTube description and all those chapters, it'll timeline it for you.

So if you know about uploading to YouTube, YouTube wants you to add the chapters and the time hacks for it, and it does it for you automatically. So if you look at this. This is my entire thing. So I copied and pasted, I took screenshots, I embedded the video, and I embedded my podcast. I'll show you what it looks like here.

See? And then, these are the bullets, which are the four things I talked about. And then, There are some screenshots of everything, and then the content, this is just the description, the transcript that I did, and I had it I used Grammarly to get rid of all that, all the bad words, or the, fix the words, and then down at the bottom, I have This is what though?

This is what is this Blogger? This is a blog. This is my blog. Okay, blog. Okay, got it. And, so then here's, here are the posts,  right? And I don't care that it's not formatted because I doubt anybody will ever go down to the bottom and go, Oh, your formatting is wrong, but here's post one, post two, post three.

I can add those to my social planner or my VA could do that for me. And then here's the blog post content for SEO. And then here's the right here, how to sell your house. That's your time hack right there. That's your YouTube post right there. And then These are shorts. So I cut these down into shorts.

So hang on, I'll show you to you. Oh wow. And I can send this to my editor and they can drop this and make a social post out of it so they can download it and then chop it up so they can have my head and then the photo, and then the head. Oh, okay. Nice. And.  That's all done with this right here.

I HATE CRM's 

So I have it all there. So they have everything ready for you. And then you have, there's a buyer persona. So there are the four chapters that we've talked about. Why some homes don't sell. Here's the video. Here's your shorts post. Why some homes don't sell, selling your home. And they're all, hashtagged.

And then here's the video.  My CTA for the whole purpose of that is to send people back to the long-form video that I just did so it's done automatically for me. It's all done. Wow. I don't have to do anything. Wow. That's crazy. Yeah. What a tool.

Yeah. Yeah. No, this is like a free version of it.  And then when you get the long form, we send it off to my editors. They you. Put the lipstick on the pig or the frosting on the cake. They make it look pretty. They put the people, they do the lower thirds, they do graphics, they do bumper and outro and you can hire your own person or you can sign up for our service.

Cause it's been done. It's being done fast forward. So yeah, that's a lot. That's sweet. Wow, man. You've really come a long way with this. And it's all from talking to my clients and saying. Where are you struggling right now? What are you doing? What, like that, all in one. Like yesterday I signed up a new client, and I pitched her on it.

And she's I'm spending a thousand dollars a month with sync. I'm like, what?  No. We're going to be like three 50. And if you want somebody to do extra work, we'll charge you by the hour. It's not, I'm not trying to make a zillion dollars.  The lowest end one is going to be like 50 a month, but you get one basic.

Funnel and one workflow and social planner and all that is do you do it yourself and then we start taking stuff over as you grow? So show me your thing How'd you get that? How'd you get the prospect from the realtor?  They just find you or are you marketing it?

Do you like running ads and stuff? It's all affiliate marketing. It's all word of mouth.  Oh, and that's the other thing too. Anybody that sends if you're a client and you send me Joe Schmuck Italian and they sign up, you get 10 percent of their subscription. You know what's cool is these guys, they use a program called Skool, S K O L, right?

And so on there they're like sharing, they make everything videos, they put it on there, they give you all kinds of instructions on there. Then it's like a community too, so the other 25 people that are in the class people are posting on there and sharing ideas and stuff, and that's almost what makes fuckin really work, right?

And you're able to see there's people on there that are frickin very good at video, and there's people like me that are brand new. So you're like, see, no shit, like what other people are doing and where they're evolving and how they're doing it. And you get ideas, a lot of AI usage though. And then they give you a, and then some guys are making an avatar, and just voiceovering. I haven't, I was playing with it last night, but I haven't tried to get a free avatar. There's like a, what's his website?  Jen something. Yeah, we can actually do courses and then we can on that. 

And then you can also create communities too. So it's great for coaching. The thing is, Yeah, just so people aren't lost, right? They're going to stay with you the more that they have the influence, right? So if you influence a once-a-week call, or even if it's just a median, where Everyone is communicating together, right?

Become Competent at what you do

Whoever, phone, and wherever areas they are, it just helps them to evolve, right? Because the more evolved, the more reliant they are on you. They're not like fucking learning to use G Script. They're like going, oh man, this shit really works. I'm putting out more content now, right? And which means more, which means growth for you, so I think that's really I think that's really effing cool.

They did a lot of stuff like that. I'm trying to catch up on some stuff today, but basically, we did, do different landing pages for different initiatives, right? And then using I think we talked about it, sub-headlines and sub-headlines, right? As a catch, right? To funnel and leads. And then

What hooks were, that's always like a biggie one. Yeah, he's huge on that. But just, yeah, like basically, exactly. And the thing is, you're going to suck at it in the beginning, right? I don't know what a hook is. How am I going to do it? And like today, I was like, why is my house not selling? And that was one of the things that we talked about.

It's like, why is my house not selling? There's, I don't know how many houses. That's great. That was great. Biggest. And then your sub-headline would be the biggest reasons why houses don't sell today. Yeah,  how many fucking people you were drawing right there with that same approach that deployed, right?

73 houses have not sold in the last 40 days in Santa Clara County.

70 houses? That's half. Is that 73?  Yeah. Santa Clara County.

Yeah. No, there are more houses for sale in Santa Clara County. There are 159 houses for sale in San Jose. There were 500 in Santa Clara County altogether. And that needs to be like 2, 700 to 2, 000 to make it healthy. Can you see that? This is a landing page they designed for me. Basically. I bought this domain.

And basically, I'm going to put a video here right on the front. So I'm going to put a video here right on the front that I want to make about a 90-second video I'm going to work on with chat GPT today, right? Me at my desk talking about the idea of this though, is basically a one-stop to send funnels.

To send leads to one place where we can apply where we could tap into my Calendly and then to, I think it has, let me see, I'd have to go over here to drive it. To where you take a quiz and go down that path if you're not ready to jump in bed. I think I have room.

What was that? You're prequalifying them.  Yeah, basically exactly like where you can incubate or nurture a lead right here, right? It ties into the whole drip system stuff. I have all my reviews on there And then a lot of very simple questions, but it's a way that kind of ties in  You know everything that I'm doing and it's more of like instead of like even for you like you want to refer me Right loans check.

com. Here's a guy use I'm gonna have a really nice video right here on the front that's gonna give a little bit about what Potentially differentiates me from anyone else, right? And so it's like a softer way to just say hey like here's my email apply now, right? You don't necessarily have to you can if you're ready to go you can right if not It's just a you know Something else that's going to help me tie into all this different marketing that I'm doing into one right?

And then on top of that what we've designed differently. The call to action is to do different marketing. Like I'm going to do one for veterans. I'm doing one for down payment assistance. I'm doing one for refis and that, and then their help, they basically helped me make my Facebook, my all my go professional with all of it, just to have one solid.

Look and voice, right? And then be able to,  you can potentially then be paying for ads, right? Because you're set up the right way to basically target market certain initiatives, right? And they're all gonna funnel into something like this, right here. So I'm still learning about it, but this is the basic concept of it, right?

And so that's what I'm doing. I'm trying to do this video today. That's that's my assignment. And then there are a couple other little things that I'm trying to potentially work on, like doing headlines and sublines for some different things I want to do. I got to do one with down payment assistance.

I'm really passionate about veterans. I want to do something there. And I got to do something with refits. Refis are so fucking There's such a if the rates drop just another half percent, dude, it's and I read this thing today where it's like another three points something, 8 million people that can benefit from it.

So like for us making money to like, as a lender, to be honest, like we got to start talking about these things because they're definitely going to become a play. For us this year. But this is part of what I'm doing, right? And then I have weekly assignments on things to do, right?

Whether I'm talking about a success story, whether I'm talking about an article or the green screen feature on social media that's it. I'm trying to get into doing YouTube and doing more long-form eventually. And some of that stuff as well. But, yeah. This just honestly got me, I needed a direction, right?

I needed a direction. I didn't have the drive that you do to help me like wrap my hands around it. And to be honest, I'm really not that savvy with anything, right? Just to go here's how, let's break it down into being very basic. And here you go. This is good because you're learning the nuts and bolts, but at the end of the day, you still have to touch every nut and bolt.

You have to put the nuts together. And I'm not saying it's bad because you're learning from it and it's absolutely valuable.  It's just I spent a lot of the last 20 years learning how to do it all myself. I'm like, fine,  make somebody else do it, have somebody else scale that out so that they can do it.

And this is awesome because you and I are going to recreate this in my system and you're going to benefit from it.  No, I know. And I want to share honestly, like I, these guys, like a lot of it, I want you to, I want to give you access to what I like the Zoom calls that we have and shit, just because I think he'll help you.

I just, these guys are, have done, I think a phenomenal job. They're literally working with some crazy ass people. And it's crazy. Cause you talk about it and you're like, basically you're on it, dude. You're absolutely fucking right there with your concept. I think it's just like, how do you market that and deploy that better?

To be honest, like, how do you market and deploy that better? And I think you have to develop it on your end of it too. Like you're like the biggest poster child, right? And I think you've done a great job. I'm like really impressed with where you've taken it since we've spoken last, 'cause I thought you were always like, you've always been there.

You, you got it, you get it. You do it, which I love you get up and do it and there's something to be said for that, right? And I think now, dude, looking at what you're doing dude, you're on it. You're absolutely on it. Like I said, I paid these guys because I wanted a fresh start, a three-month program to And a lot of what's cool about this program with them is look, we want to teach you how to do it.

It's pretty much basic, and we'll give you this shit, and then you'll be able to run with it, whether you Continue using our platform or hosting or whatever, it's up to you, right? But here, you know you got your tools, you know how to do it, and you should have now the confidence to run with it.

And obviously, they'll have to follow up. I want to stay with them, I want to keep doing it because I feel like it's been huge for me, even though I haven't done a whole lot yet, I think but I'm going to enter like the community is like doing a challenge hey, let's do a 15-day challenge where we're just like Pushing each other as to do content.

And I think that part of it is really powerful. And I've, like I said, I'm fired up. I've learned a lot and it's just going to help me to get better, to know a little bit, and I probably got to learn a lot more for sure, but it just gets me going for someone like me. Like I'm the prime example, dude.

I'm fucking dumb about everything. We all are fucking realtors are the worst way. You have to be about everything or else you're falling behind. You have to learn, right? And that's the thing. It's I have a bunch of people that just, Oh, I didn't get around to doing a video this week. I'm like that sucks for you because I did four.

I did five. What's your excuse? Oh, I just got really busy. Yeah. I'm still slamming deals. What would be helpful is that that's a really important thing for me. And I asked that too Hey what could I do with something on, right? They provide a lot of really good suggestions.

Also, if you follow Neil Holm, he's a fucking monster. That guy is the epitome, right? You literally can copy him, right? They're like, look, just copy people. They tell you, copy the guys who you fucking look that are doing it. Why? Because it goes, that's how you build confidence and eventually you gain your own voice.

Eventually grow into your own, right? And I don't know, it's helped me tremendously. And yeah, I'm excited to take it to, continue working at it, right? And, shit, probably doing some stuff with video ease for sure. We can take even the backbone they give us and keep growing for that, I really want to, I think this is the focus like you said, honestly, calls and all this other shit, as important as it is, this is more important. 

This right here, you can run everything. You can literally do a second job.  And if you did marketing you would just run on your own. Hey, I have a loan processor. I could have a loan. I could run a completely different business. Because, believe it, every lender has thought about it this past year.

Is this really the right thing for me? This is fucked up, right? But with this, you absolutely can. You could actually market yourself and be putting content right. Dude, you have funnels that funnel leads. You have people who can do loans for you. Like that's what you have to remember is that you're a salesperson.

You're not a do-everything person. Yeah. That's why I love Compass because they expect you to touch every little aspect of their website. Back end and their CRM, they expected you to do everything. I'm like, no, I'm not going to do that. And there's no automation in it. And that's why, it was such a pain, right?

I had to do everything. I'm like, no, not doing it. Stop.  I want something to be done for me. And, I spent, I don't know how many thousands of dollars getting my degree in supply chain management. And what I realized out of all that time was. You're a fool if you're doing it all yourself, because if you're doing that, you're not in face-to-face with people, right?

You're not belly-to-belly. You're not networking. You're not having coffee. You're not building relationships. And guess what? Your job is sales, not CRM. Being in front of people, following up with people, obviously. That's what we do best, I don't have anything to keep business for.  Yeah, you're absolutely right, and that's the whole point of all this.

That's the whole point of Investing in yourself for growth, I think you do have to know something about it, but the reality is Technology now it fucking works for you, right, and working with the right people can help you Develop that strategy and then have it work  And honestly, I don't care how long you've been in this business, how much business you got if you're not doing this, you're dead. 

And in time, we will see, right? And it's a turning of the guard, right? Because if you look at the average lender, he used to be like 60-something years old. Hey, the average in this country, yeah, it was like, it's old, maybe it's older than you thought. And a realtor is probably the same.

The average is probably in the 50s or 60s. If you look at the data, if you're 67 years old and you're not keeping up with technology, how the hell do they do it? Are they doing a part-time? They're on their way out. That's my whole point they're on their way out and if you want to take over and grow and be in this a long time, this is where you have to be like, you absolutely have to be doing something like this.

And here's the beauty of it, like for you in terms of like how to take this and grow with it. Cause I'm gonna be a perfect poster child, even though I've worked with this other guy or whatever. You can absolutely leverage me about being fucking horrible and about doing nothing and about where I'm gonna be in a year, right?

It's gonna be impressive, right? A lot of it came from, even our conversation, right? But my point with it is yeah, like it's, dude, if, honestly, if you're not up to speed in doing this kind of stuff it's just, good luck, good fucking luck, cause everyone's so reliant and on a phone and basically, utilize these platforms for everything, right?

For the news, for communication, for interaction, for entertainment, for everything. Mind-melt, right? On TikTok. And that's the thing. And it's fucking free right now. That's what's crazy. I wait till they really monetize it. Here's the thing, right? You have to be everywhere all the time.  Everywhere. I don't care where you are.

Not my video mentor, Karen Carr, YouTube students, YouTube for agents, or video boss agents. Now it was called, she ran her business. She excelled in her business. Just doing TikTok. She doesn't care about doing short. She doesn't care about TikTok. She doesn't care about anything else. Her system works for her.

But if you come to me brand new and you're like, I don't know what to do. Let's go and pull out the shotgun and shoot it up in the sky and see what lands and where it lands and see what works for you. During that time, you're developing your voice and you're developing your character on video and on social.

But if you know your clients, your prospects are in Instagram and Snapchat just had an earthquake. Oh no. My door closed.  , my,, if your clients and prospects are on Snapchat, that's where you need to be, right? I don't do Snapchat. I do WhatsApp and I do Facebook. I do every, I do LinkedIn.

Write a BLOG

I do but yeah, LinkedIn's real, like if you can write good blogs, yeah. That then could be like, I have a buddy. My, my. The guy who pretty much I'm partnered with, man, he's like just a smart fucking, he's a little bit younger, he's just a tech guy, he's so fucking smart, he does a lot of all this shit, he can do it on his own it's just, he's on his ADD he only likes dealing with troubled loans he just can't focus.

But fuck, the big picture, he's unreal, right? And I can't remember why I was talking about him, but there's like a lot of this shit, he just can come up with it, I gave him some of the here's the class I'm taking, right? I'm like, here, I'll help you, right? And he's just already oh, looking at the next thing and already knows, where technology's going, it's fucking crazy. 

So we are actually for real estate, and that's another thing I want to do with your real estate every month, we send out four topics for videos. We give you an outline, suggested outline, subtopic, right? So you don't have to think about it. It's like going to the gym. Chad, GPT will do all that. Like you can you just got to do it for them, but all the ideas are fucking there, literally like that's what it's so dangerous.

But my, oh, one of my points with it was Zovito like doing this for any type of business. Like I have a buddy that guy I went to high school with, he's an inspection, real estate inspector, right? And he's in SACTO, and he, started doing it for, he's been doing it a long time, and this past year he went on his own, basically, right?

And I'm like, dude, if you made videos like Little One Two threes and things to look for in the field I just feel like there's endless content like you in the day in the life of endless content If you did a little bit of that, I told them like I don't think you could keep up, right? You wouldn't need to be hiring fucking people helm to look upside Porter He's in Arizona and all he does is new homes size.

See why? Porter p o r t er He's phenomenal. And you don't have to be like that, because the minute you start training in on that guy, there's going to be 50 other guys that do it. And they just point out like the, like my REWTF,  right?  Those W R E W T F's, people love that, and I'm not saying, hey, do you want to buy or sell a house?

No, it's just but everything, it's, it vetoes everything real estate, right? It's vetoing everything real estate, right? It just makes like one of the riffs I did. This guy I haven't talked to in 15 years, dude, it was like a huge he's huge. He played professional soccer and everything.

Guess what? He just bought a house in Cameron Park, which is About half an hour and 40 minutes from here. I missed that. Oh, but he goes. Hey, dude. I'm in at 7. you can help me? I'm like fucking absolutely, and next thing, it's like dude We're back in touch like he's a great point of contact.

We're gonna go snowboarding maybe this week, right? It's just like a longtime friend He knew me knows my family, but he like didn't really know I even did lending right? So it's just like  Even I have friends that like, I, or my buddies that will go, Oh, dork, but then but then they'll go, Hey, you do USDA, about this.

I'm like, dude, perfect. Like it got me talking to somebody about a loan that I wasn't going to talk about. And it didn't come out, but that's just what I was telling my wife, I'm like, dude, I'm blown away with how effective this shit is. And getting any kind of feedback from me is positive.

And I'm still hella restricted, hecka nervous like it's not even it should be the same way energy that I'm talking about right now. I'm gonna do one today, I'll send it to you, and it's gonna have this better energy, okay? But I'm just, I suck at it, and it still works, right? That's what's fucking crazy.

Put a little subtitle, put a little background music, and have this. The right light. I don't know. I think the lighting and the sound make a huge difference, right? It does over time, right? So I had a guy, I think he's still working with us. So anyway, no, actually he never even got started with it. Maybe he is. I don't know.

So he went out and spent like 5, 000 worth of Like lighting and mics and cameras and all this stuff. I'm like, dude, you haven't even shot a video yet. It's yeah, but I know I'm going to use it, I'm like no. Send it all back.  Yeah, me, the video guy, send it all back and do it on your phone. And until you make your first deal, don't buy another piece of equipment.

Oh, but it's just, I'm like, no, send it back and make it. So every time I got a new deal, I bought a piece of equipment. I bought that because I sold a deal. I got that camera. I got the lights because I got a deal. I made it like a game for me. And all of a sudden, and there's nothing wrong with that because I could have gone out and spent 5, 000, but.

I just that's cool about what these guys do. They literally gave you a list and go here and just get these items. You don't even need this one or two is optional, but that's the whole point. And I think that's one of the biggest barriers to videos. Like I kept seeing guys' videos get better and better.

I've asked you about B rolls. How many times, right? About the dude, I want this. I want to do this. Like you really didn't need it. I don't need to do that shit for it to work. I really don't need any of it, but by me adding a better light. Or having a mic or a mic, like it just, it really makes you feel better.

It makes you feel better. And I think some of it is confidence, right? It is confidence to jump on and not give a fuck. You got to not give a fuck. Really? It's true. It's a lot of, it's true because you got to get past yourself, right? My, talk that I do is all about all the things I did as a kid growing up professionally, where I fucked up in front of people, right?

Do things that make you uncomfortable

Like I got in front of 40 people including my boss my peers and my clients and I froze I was doing a presentation froze I forgot what to say. And I practiced this thing. I know exactly what I wanted to say, but I got up there. That's happened to me before. I can remember a time in my life when I just completely shit the bed on something. 

So today, I look back on that and that was a valuable experience because I, I'm like, okay, I'm going to go take Dale Carnegie. Public speaking and I got out there and I started speaking and talking and now I can get up in front and talk for A half-hour 45 minutes don't even think about it. It was the same thing with the video, dude You look at that moonbeams coffee video that I did.

I was shitting my pants. I was so freaking nervous I didn't know it and I don't know what to say But now I'm comfortable and you just have to build that callus and I wasn't afraid to suck at it That was the point,  right? That's I think the most important part, I'm looking for some of these Neil quotes he has like fucking gems dude, and it's just like It's all basically what I'm gonna start for you I sent him to like my other buddies or even my wife's nice because she knows that I've vested and I'm like all In on this right?

Like I literally borrowed to do this. And the reason I did that was that I wanted to have it really dude, now I'm, like, relying basically on, my mom wanted to beat it, she's been wanting to help me and do stuff. I said, oh, you know what?

Why don't you, why don't you give me this course? Actually, do you want to let somebody borrow the money for this course? I put her on a credit card. She goes, no, I got you. Done, right? So I go, perfect. Now I feel like every time I do it, like I can't let them down, right? I got to do it, right? And then she wrote me a card and goes dude, that's awesome what you're doing.

It's keep it. It's a gift, right? But it was like, hey, I just want to borrow it. Give me. And if it's three months, I go, if I get one deal, it'll pay for it, right? And so I have a question. I have a question.  Yeah. Does your mom want to adopt a 55-year-old? I got to introduce you to her. You got to come over to my mom.

She lives right on Curry.  She'll make us a really killer meal. And for the time being, I've been using her houses. I've had, I have an office, cause I gave up Willow Glen. I'm just like, I'm leaning up. This is a time where, Hey man, we want to capture everything.

I can do everything from land to commercial now in 42 States. I'm just learning it honestly. Like I'm like at the point right now where I'm just like. Gathering everything and then working with my with kind of my mentor. Here's where we're at. I get it. I get It's just that It's actually pretty straightforward, right?

But no like we can I can basically do anything now, right? So that's what I wanted to do. I told you hey, you know what I'm cutting I look at It's funny because you'll hear guys talk shit One way or another I look at it like look I got rid of cross country was the middle man Even though like now I'm just a broker so I don't, that paper is someone else's paper, right? It's UWMs, it's Provident, it's whoever investor we use but here was the thing, Cross Country was selling the majority of their loans anyway. They didn't they were only keeping conforming loans and wins mostly from years ago, right? So every loan I was doing, they're fucking selling the servicing anyway.

So what fucking difference is it, right? I felt like I cut out the middleman. Because they're there going, hey, you know what? All this shit you gotta pay you're paying us before you pay yourself even. And so I go hell, I don't have to do that now. Now I got a hundred. I can literally have 115 different investors I can go to, that are dying for us to use their business. The small company I work with is just like 300 rock stars. Some of the biggest LOs in the country, right? And it's, so they're dying to help us and work for us. That's how it works when you're wholesaling. And now we cut out the middleman, man. I run lean.

I can get as aggressive as I want. I just, hey, I'm trying to make my 1 percent on a deal, right? 1 or 2%, that's what we make. All this shit that I invest in now comes off of my bottom line. So I switched my model, right? No longer W2.  I'm just like you. I'm a sole proprietor, but now, hey, it's my own. I'm trying to do my own DBA through licensing.

It takes fucking four or five months, but that's going to be the end goal, right? Not a big deal. Who gives a shit anyway? It's Hector Ramirez Loans, Hector Ramirez Mortgage, or whatever the fuck you want to call it, right? Expert home lending is really the back end that, you know, that. That basically has, the warehouse line and has their relationships, but They have the compliance and the mechanics and It's the compliance, the surety bonds, the shit like that.

The shit that you don't want to take on because it really is scandalous. Compliance with real. Because they let me do whatever, as long as it's ethical, right? But they let me do it, they take care of the legal, they take care of compliance, they take care of insurance, they take care of all that other stuff that I don't have to deal with.

And it's, I don't have to worry about it. I don't think where Compass was like, you can't do this. You can't do that. That's not the way we're structured. You don't know. And I don't have a problem with Compass. The people there were amazing, but just their structure was horrible.

Like I can. It's MLM and I don't, I'm not, honestly, I'm not looking to hire people under me, but you can hire people under you and get things off of them. And I don't care about that. I like the freedom and the security that I have somebody I can ask questions to and that's all I need because I've been doing this for 20 years.

Exactly. That was the whole point with me. It looks like they're buying from us. It's Abitano. It's Hector. It's whatever, right? Yeah, we have someone fueling us on the back end, but the reality is, too, I wanted to market everything as me. So now, guess what? If these guys I can do whatever I want and everything's going to stay the same, that same email, my same name, my same logo, if you will, right?

And I feel that for the people that are really experienced, have been in it a long time, it's just the way to go and be now. It makes sense, dude. I think that's the It's been good. One of the things that's been kicking me, I'll tell you, is that I just, I haven't  I've been doing a lot of the small loan stuff.

I've been assisting and trying to process myself, which has been,  it's stupid in a sense, because you said it earlier and I'm going, fuck Hector, what are you doing? Hold on a second. Fuck Hector, what are you doing? Like why are you wasting and fucking kicking yourself and stressing over this? But, what I'm trying to be, like, I've had great, great, people that I've brought that have hired and have been a part of my team this whole time.

And right now they're only doing it part time and I'm just using them as I need. And here's the thing is that I switched to being a broker and so I wanted to understand, I want to understand all the little details again, because if I'm going to ever decide, Hey, you know what, Hey, maybe I'll run a branch again.

Maybe I'll bring some guys under me. I want to be able to teach every aspect of it, right? I want to load alone. I want to be able to disclose that I want to be able to do all these little things that quite honestly, I'm a salesperson. And I. For the most part, I know how to do it, but after you don't do it for so long, you forget how to do it, right?

And right now, because I'm still in my, first few months of it, I've been doing a lot of it, right? Which has been like fucking me hitting my head against the wall, but I'm also, but I'm getting it done. And I'm doing it. That's gonna quickly Hey, you know what? Okay. I basically started bringing the processor assistant back on.

And I used some of it in the beginning. And then I said, ah, to be honest, I didn't like the team that brought me on their team. Wasn't super great. And I said, dude, am I really paying somebody to do this? I can do it myself. And then now I've got a few loans and I'm going, okay, that's good. I think I need it.

I'm going to need help, right? Naturally, I need to be focused more on, Hey, how can I make another video today? Not, Hey, like, where am I with this HOA? You know what I mean? But I felt like it was an important thing for me to get back in. Force me to relearn it and know it, The majority of what we do and, most of the kinds of brokers will work through UWM or Quicken, right?

That's the two main monsters, right? We're a UWM pretty much brokerage, right? So I like to know their process really well. And then once you know that all the rest of them are pretty easy, right? But you start to figure out, hey, you know what, when I'm doing VAs, here's where I'm going.

When I've got a government loan that I have to manually underwrite, I'm going here, right? When I'm doing an investor loan, hey, you know what, we're going to go over here. These price better, but these guys are easier to work with, right? Just to, you learn where you place loans, right? I need a HELOC.

Oh, I got these three options. Here's what we're going to do, right? That's so powerful. That you can, cause how many times I've asked you, do you do commercials? Can you do the steak? Can you blah, blah, blah, because I'm just asking if that's something that I can help you out with because who else am I going to do alone with dude?

If you could do Arkansas, a commercial property in Arkansas, not that I'm looking at, but you're like, heck yeah, I can do it. Or no, you never know, right? The more you become a marketer, the more you're gonna field questions like that. The more opportunities like that might come into play.

Because if you're a really great marketer, dude, your YouTube's reaching a Ton of people. And guess what? Isn't it valuable to be you be able to service them, or you be able to recommend someone and go, Hey, look, we've got someone. And it doesn't matter if you decide to go to Nashville or you decide to go to Fort Worth.

Dude, we still got you.  We're in every major market and we'll have every state by the end of this year, but all the best biggest and best markets were already there, right? It's me driving it, right? So I just found that to be very valuable, right? I did one construction loan in Sacramento and I go, dude, this is pretty fucking Wow, okay these guys weren't worried about it, and this was six months ago that the rate was 12.

13. They're worried about how quick can we do it and get this money going because they want to build this son of a bitch and move on, right? So I'm like, no offense, I love down payment assistance and working with first-time homebuyers, but here we are like scraping every freaking quarter we got.

To try to get things to work. And there's still a need obviously it's still service. They still want to help people. But it's holy shit. You also got all these other guys out here that are, they're making moves. They don't care. Rates are moving. They're trying to develop land. They're trying to, build houses.

Make it easy for people to do business with you

They're trying to. Do other things. And I want to be able to do that, right? I don't care if it's a mobile home. I don't care if you want to buy land. Hey, let me, let's tap into resources to be able to help more people. And that at the end of the day is what I can do, finance businesses to like with SBA loans, potentially, I might have a, I might have a better guy here locally that does it, but I, it's going to be out of state.

Yeah, potentially I think it depends on the business probably a little bit over my head right now. But we're getting in there, you know a lot of it honestly, you know how you learn in loan business or like it's like you have a question or you have a Not a problem, I'd say, but a scenario, right?

And what do you do? You go research the shit out of it, right? You read guidelines, you contact investors, you go, here's my scenario. How do I get this to fit, right? Like I've got more options that do that now. And so it's hell, every day we run into stuff that we're like, Hey, gosh, how do I get that to work?

Who can we use for that, right? And so it's just the process of being able to do different things, and you said that your loans or your conventional slam dunk loans are very competitive now compared to, absolutely. Like basically we don't, we won't like, so now I'm coming in dude, I'm about 200 basis points off from cross country.

Like it's crazy, right? But there are other brokers out there, right? Some people might be willing to do it for nothing, but absolutely. So conforming government. Some jumbo. Jumbo, I think, is on the broker side, honestly if you were to compare it's probably the area where maybe I'm not as strong, okay?

But the reality is this, is I don't have a problem now saying, hey, you know what, client dude, you're looking at a 3 million loan, you've got 2 million in the bank who's your private investor? Who's your wealth manager like that dude's probably going to give you the very best loan, right?

Cause you've got so many assets with them. He's going to, Morgan Stanley, or whoever you're working with is probably going to be your best bet. I can, sure. I can help you. But loans up to 3 million are pretty solid. Above that, there's, I have options that go to five 10 million.

But to, you look like the guy. You don't want the guy that's gonna nickel and dime you and grind you and grind you. 'cause that's like that bottom 2% of the people that you're dealing with, right? That we're talking, you don't want those people.  They're not really don't.

We really don't. We're not, I'm not in the position and no one in the industry is likely to turn anyone away. But yeah, of course. Obviously not the ideal client. Hey, you want to help them all? Honestly, like with guys like that video, I'll do a quick three-minute quote here. I'll run some pricing, hear your numbers, like slap an analysis, I'll make a video and here you go.

Cause you're not really buying into who we are going down mine, the process and learning and right. Like they're rather trying to do it on their own. Or whatever, right? And some guys are like that. And it, to each their own, right?

And we just learn it. We learn how to handle those differently, right? We want the guys that jump in from the get-go. We have a powerful call like this. We guide them down that path. We kick them back. We build. Rapport and value at every step of the way as a team, so that we basically can guide them and get them into whatever they're doing.

Are they selling? Are they trying to buy before selling? Are they just buying their house for the first time? Are we helping them become a first-time investor? Are they downsizing? Are they buying the house on the coast? What scenario is it? We, but we still want to talk to them upfront, right? And understand their needs and what they want to do and then right-size the solution and more importantly guide them down the path because we both know that the industry is not any easier.

The market is very tough. I don't almost don't care where you are. Right? And it really does matter. I know it's redundant. You guys say that matters. You work with right? It matters that you know who's representing you and understand what's going on. In today's market and can guide you down the right path.

You can save yourself or help yourself. Earn so much more money depending on what side you're on. It's good, so it's always good to see the market get shaken up and see the market slow down. And this is great because I'm blessed. I'm so grateful for the people that come to me and work with me.

But the people that don't deserve to be in this business. They shake out. And I think that's what's good about this because I think a term that you guys are used to hearing is margin compression. When you see the margin compression, that means that there are so many people in this market that they're just willing to, sell their mother just to make a loan so they can make a little bit of money and they don't care.

What's your Why?

And that's not really what you got into this business for. I didn't get into this business to make money. I make good money, but I love helping people. I like being in the show, like seeing unfold and being part of that journey with those people. And that's enjoyable. It's even when I get a testimonial, that's great, but it's not that it's just the memory of.

Enjoying and having fun and me achieving the goals that I set out to do for that client. That's what I enjoy doing because  I don't even get the money. It goes out just as quick as it comes in. No, but you're right. This is our most rewarding. I'll tell you it's challenging at times.

Extremely stressful sometimes. But the reward of helping clients achieve something, maybe they'd never thought they would, or one of the biggest decisions of their life is absolutely exhilarating, it's really a lot of fun. Cool, man. Hey, man, do you want to show me the inside of that system or do you need to get going?

I've got to run, but I absolutely do. I want to talk to you once a week, man. I love just, even if we just fucking, I can look at your face and I can chat with you. To me, it helps me a lot. I love to hear, hey, what's happening. I love to share things that I know that are going on. You're firing me up to go do a fucking great video today.

So I appreciate that. But I do want to show you, I want to share some stuff. Not because just because I think like learning what other guys are doing and these guys, by the way, are doing it like 10x scale right now, like they're literally, with the biggest names you could think out there.

And I just think, man, I'm happy to share. I invested in this and I'm happy to share because I think it'll only give you ideas. And help you grow your brand even better, right? And I'm excited. I, once I really get through this and I, am a little bit better at it, I certainly want to I'm going to pick your brain, man.

I'm going to, I'm going to, I'm going to, I want some stuff edited, to be honest. That's the bare minimum. I expect you to send me a video, the video that you're going to do after we hang up, send it to me and I'll get it all polished up for you.  Okay. That's awesome. I'm going to, okay. I'm going to do just a basic one for social media today, but I will, cause I'm going to do, cause see this for my front screen here.

So I'm working on that. So I have a script that I did a chat, so I will, but Hey, so I'm going to do it. Let me just run it by you again. I'm going to do it sideways, but do I just keep talking? Can I go one second? Sentence at a time and then go look at my script and go another sentence. Can I do that or what?

Absolutely. Okay. So what we'll do is we'll cut out the part that you're not talking and we'll cut out all the ums and stuff And we'll have a human actually to make it and put it together and then we'll write We'll put some b roll over on top of it. So you don't know it's a cut Right. And we do the stuff called God, what is it called again?

Where we zoom in and zoom out or we'll.  So that's really, I really want that for social media. I don't know if on this landing page, I'll, will you tell me what you think? If we want it to be that flashy that's 20 seconds. On that, unless it's like landscape and blah, blah, blah. If it's you talking 20 seconds at the most, maybe 25, right?

Just talk about, Hey, I'm really excited to help you on one along this journey, whatever it is you're doing, right? Cut it down as quickly as possible because, after 20 seconds, they're going to be like. Do you think so? So this one they're recommending. I agree. To be honest on this one, I'll have to look at the notes like they're most of them.

And I agree. Like I read a lot. I saw a lot of other guys that did it and I got lost in them to be honest, right? Cause they're most like, Oh, I've been in the business for this long. This is what I do. And it's this Long, too long a pitch maybe? I'll work on it and I'm gonna definitely send it to you for help.

And I think on this one, I don't know I'll share on this one they're not doing a lot of that stuff, but for a lot of my other my next video we're talking fucking in two days I actually want to do that. And then quick question. How easy my buddy Chris tells me it's super easy because the problem is right now I don't have this in my office, right?

And so for this video like that's right here on the front of my website A lot of the guys are in an office setting, right? So can't we put me in an office setting and make it look super crisp?  No, you don't want to do that.  No. The green screen thing? No.  Dude, be your authentic self. Don't worry about what's behind you.

If you're going to do that, go to a freaking place with a nice background and then do it. But here's the thing. I was probably going to do it. I was probably going to do it right here, actually. I was going to just use this part of my office, basically, that's absolutely perfect. This is a big thing that I use.

Oh, look at that. That's much better than that. Yeah, it's cute. I got like a little umbrella. Okay.  Yeah, I don't know. I don't know shit about it. I just use what they told me to do, yeah. Your background right now is good because it looks like you're in your office or your home office and people know you're working out of your home office.

That's what, who cares? This is my home. This is my home office. Yeah. No, I don't think that matters so much. But yeah, and I even bought this little, I bought this little desk so I can have a mic and I have, I'm probably going to update my mic, but I use one here and I've got one mic on the desk that I've always used.

And I basically just use my phone, I put it on a tripod and get to work, so I'm going to do, I'm going to do today just a quick video with green screen on for the dream for all those who are down payment. I'm just going to do a quick reel today on that, but I'm going to work on my script.

I'm going to try to knock it out today and then send it to you. And this is the one that's going to go right here instead of that picture. Can you still see my screen instead of that picture? It's going to be an intro video, right? You recommend someone and it should be warm. It should be warm. It should be like, oh, this guy's not so bad.

It should talk a little bit about my purpose, what I do, and who I am, type thing, right? So I'm gonna try to, I'm gonna try to hone that in today. But that's just boom, you get it here. And it's if I do a good job, then people really at least want to hear, book a call or apply now, yeah, what I would do is be pretty excited about this and very confident and then throw out the words and say, here, if you have any questions, please give me a call. I'm here for you. Whatever is right for me. It's every step of the way.  I'm your guide. I'm your Sherpa. I'm here to help you understand the process from start to finish.

That's my niche, right? That's where I help people.  Whatever it is, you have to figure out your authentic voice, but definitely use the guidance, of what they're doing here. And I love the fact that they're doing a video. It makes a lot of sense. Hey, have you done Cause I'm about to, and I'm just honestly it's just been a financial thing.

I'm about to add a home bot again. Have you done videos in all home bots? You should. About home bot or in-home bot? No. Cause when you go to your home bot page, there's just generic shit. You should add your own videos in there. You know that you can do that, right? I, it's not that easy of a thing for me to use all this is like, Oh, you should follow up with your leads. I'm like, okay yeah. But like when they go to your page, you can customize all those steps the same way. Like I'm considering doing that for, my process, right? Hey, you're an underwriting, like the cool video of me talking or showing some kind of graphic, Hey, we're in milestone updates.

Maybe on videos. One of the things on my kind of initiative boards that I'm thinking about maybe doing, I don't know.  I'm, not sure yet, it'd be great if it automates. I'm just not sure if I can do that But I was just thinking out loud with that home bar I was revisiting the value add with that and I'm gonna probably sign it here in February but I thought it, man, I want to make videos for that whole thing.

Hey, as a video, I'm sure, I want to have this platform that I give you as a gift, there's value there. And you just customize that with your own videos. It takes two seconds, honestly, to show me how to do it and what the content needs to be. I'll, I'm happy to do it.

Cause I'm doing video all the time, dude. Oh, I know, even for your own. I think your own should be customized. Like every time the HomeBot signs up, Hey, I'm Vito, I just wanted to share this site that I have for ya. Feel free to use it anytime, you can, it's just a quick little intro and you can have different things, it does monthly newsletters, it should all, you're using, you're paying for it, or you can customize it, and I just think the value there is tremendous when you have your own face talking, yeah, there's a lot to do with this. So next time we've got to talk more about that because I just set it and forget it and let it be on its own. I don't even care about the black with the little pink highlights. It's not really my gig, but it tends, people tend to click on it. So it's good. Yeah. And I like it.

Like, yesterday at my listing appointment, I was like, yeah, that home-bought thing. I'm like, Oh yeah, you use that. See what I mean? Dude, you, I have never used anything where people ask me about it. Or tell me, bring it up to me, right? It fucking works, and that's why I'm gonna get back in it, and add all my CRM in there and use that because I don't really have a drip.

I don't know, this thing might have some drip capabilities, but I think eventually there's a lot of value in that. That's one thing I had through cross country. Every fucking birthday. Every fucking holiday. Believe it or not, it's just good. It's little stupid touches. I think you gotta do more than that in today's market, but there's value in that, I feel.

Oh, I see. Customize power-up videos. Very cool. Okay. I'll spend some time with it, but I got a logo on a corner, that'd be sick. Hi. Hi, I'm Vito. Wait. Hi, I'm Vito. You don't have to hi. Hey, man. Great to catch up with you. I really appreciate your time.  All right. I'm going to be in town. I'm going to be in town within about a week.

And I'm going to call you and we're going to go on a hike or we're going to catch up over coffee or something. I'm ready for it, man. Just make sure there's something in you, Muddy. I know. I know.  Alright, dude. I'll talk to you later. Thank you, man. Appreciate you. Have a good one.

Vito Scarnecchia 408-479-2427

For the introduction, we can briefly explain the concept of the marketing mindset and its importance for small business owners. We can also mention that in this blog post, we will be discussing the benefits of consolidating debt for small businesses, specifically focusing on the insights shared by Hector Ramirez.

In the next paragraph, we can explain the current financial landscape and the challenges small businesses face with high levels of debt. We can refer to the script's point about debt being at an all-time high and how this affects businesses.

Next, we can dive into the main points from the script. We can talk about how consolidating debt can be a game-changer for small businesses, especially when interest rates are low. We can explain the concept of consolidating debt and highlight how it can result in significant monthly savings.

Additionally, we can mention the scenario presented in the script where a business owner wants to downsize, pay off all their debt, and move into a new house. We can emphasize the potential benefits of this approach, such as saving money and achieving multiple goals at once.

Throughout the body of the blog post, we can include headers to structure the content and make it easier to read. For example, we can have headers like "The Importance of the Marketing Mindset", "The Impact of High Debt Levels", "The Power of Debt Consolidation", and "A Case Study: Downsizing for Financial Freedom".

Finally, we can conclude the blog post by summarizing the key points discussed and encouraging readers to consider the benefits of consolidating debt and adopting a marketing mindset.

Let me know if you have any specific ideas or additional points you'd like to include in the blog post, and I'll make sure to incorporate them.

Sure! To promote your small business marketing mindset, here are a few options for text posts that you could use on social media:

1. Post 1:

"🚀 Ready to take your small business to the next level? Learn from marketing expert Hector and discover practical strategies to boost your sales. Don't miss out on the opportunity to grow your business! #MarketingTips #SmallBizLife"

2. Post 2:

"💡 Looking for effective ways to consolidate your debt? Join our webinar with Hector, where he shares valuable insights on optimizing your finances. Take control of your debt and start saving today! #FinancialFreedom #DebtConsolidation"

3. Post 3:

"🌟 Attention entrepreneurs! Hector reveals the secrets of successful business growth in his latest ebook. Grab your copy now and unlock the potential for unlimited success. #EntrepreneurLife #BusinessGrowth"

Feel free to customize these posts according to your audience and platform. Let me know if you need any further assistance!

Consolidating Debt as Rates Drop: A Financial Strategy

This video discusses the benefits of consolidating debt in a financial environment with lower rates. It includes an example of a debtor who could save substantial money by consolidating a high-rate debt. The strategy of downsizing properties is also covered to reduce debt levels and increase savings.

0:00 Marketing with Hector's small business marketing mindset

02:52 Introduction

02:52 The Impact of Lower Rates on Debt Consolidation

03:12 The Potential Savings from Debt Consolidation

03:15 Case Study: Downsizing and Debt Consolidation

03:29 The Future of Debt Consolidation

Sure! Here are some suggestions for a title based on the contents of your script: 1. "Debt Consolidation Strategies for Small Businesses" 2. "Unlocking Savings: How Lower Interest Rates Can Benefit Small Businesses" 3. "Maximizing Profits: The Power of Debt Consolidation for Small Businesses" 4. "Financial Freedom for Small Businesses: Consolidate Debt and Save" 5. "Smart Money Moves: Consolidating Debt for Small Business Success" Let me know if any of these titles resonate with you, or if you would like more

Marketing is a constant pull of attention from your business, to help your business. This interview discusses the day-to-day grind of getting out of bed and setting your head straight for the day ahead and how to get started and being uncomfortable

https://youtu.be/mwq9g89CQt8